About Me.
Hi, I'm Geoff Byfield.
I help business marketers get consistent quality leads using sophistication, not complication.
I do this using a marketing method I've developed - which combines making a human connection with ruthless efficiency.
Here's a little about my background and story.
Human Focussed Systems
After a Degree in Science (IT & Psychology), I worked in various corporate roles for 20 years, in Australia and the UK, optimising business processes.
This work gave me a grounding in systems that work well with humans and I got to work and travel internationally.
But there was one thing missing for me - I was working for other people. I wanted to do my own thing.
This lead me to my next challnge - growing my first business.
Road-Tested Marketing
After renovating an investment property, inspired by the work - I trained up and certified, and started my own Landscaping and Design business.
It was a trial-by-fire in marketing and management, and I took it through the GFC (while others were shutting down) and was able to buy a dream little property on business revenue alone.
I'd built a profitable business - but found I was still quite stressed, days very full, and this needed to change.
What happened next I did not expect...
The Simple Secret.
I worked with my first specialist - and learned what was happening underneath. I began simplifying every part of my business, and the results were profound. I made more, in less time, and enjoyed the work much more.
The change was so dramatic that I became inspired to help other business owners facing the same challenges. I setup shop as a business optimisation strategist and coach.
This work was even more rewarding than I'd hoped - I worked with dozens of business owners with their own unique dreams to systemise their marketing & operations, and seeing the change in the lives of owners and staff was fulfilling.
Focus on What Matters Most.
I was helping in every area of business - but over and over again, I found that generating consistent effortless lead flow was where they needed the most help.
CONVERTING WEBSITES
AUTHENTIC PROMOTIONS
SUSTAINED RESULTS
It was also the area that would make or break their business and often determine whether they could keep going and support their staff - or shut down altogether.
Simple Marketing Systems was born - and I now replicate the core systems and principles that had worked for me consistently in both previous businesses, to great success!
For Growth.
I'm here now to focus on a very specific outcome - to help business marketers get consistent quality leads.
Short term lead volume is simply not enough - the process needs to be consistent, reliable and sustainable.
CONVERTING WEBSITES
AUTHENTIC PROMOTIONS
SUSTAINED RESULTS
Thanks for reading my story. Enjoy the site and feel free to reach out if you can use some support. Geoff :)
"We meet new clients and more often than not establish long-term business relationships, all through Guru. The flexibility in how projects can be structured"
John Cam
Product designer
"We meet new clients and more often than not establish long-term business relationships, all through Guru. The flexibility in how projects can be structured"
John Coltrane
Custom IT Solutions Firm
"We meet new clients and more often than not establish long-term business relationships, all through Guru. The flexibility in how projects can be structured"
Russel Brand
Writer
"We meet new clients and more often than not establish long-term business relationships, all through Guru. The flexibility in how projects can be structured"
Coleman Hawkins
Engineering consultant
Before working with Geoff I couldn’t get started - lost in a flood of good ideas, paper & writing. I was so caught up in my own head, my inner critic stomping all over me. It was the focus on keeping it simple - rather than the ego push of what "I can do" that was the ‘aha’ moment for me. It was so liberating to get clarity on the structure to use, I’ve fallen in love with what I do all over again. "
Emily Rowe
Startup Founder,
The Good Grief Coach
"We meet new clients and more often than not establish long-term business relationships, all through Guru. The flexibility in how projects can be structured"
John Cam
Product designer
"We meet new clients and more often than not establish long-term business relationships, all through Guru. The flexibility in how projects can be structured"
John Coltrane
Custom IT Solutions Firm
"We meet new clients and more often than not establish long-term business relationships, all through Guru. The flexibility in how projects can be structured"
Russel Brand
Writer
"We meet new clients and more often than not establish long-term business relationships, all through Guru. The flexibility in how projects can be structured"
Coleman Hawkins
Engineering consultant
"We hit all our lead targets quickly. We were dissatisfied with our last agency and felt trapped with them. Geoff's dedication to focusing on the work, without dwelling on potential barriers (especially when discussing them with the team) was incredibly valuable. Very detailed reports! I like the energy and enjoyment he brings to his management also - his unique combination gets results."
Victoria Toldina
Marketing Manager, Toldina Photo
FREE OFFER FOR BUSINESS MARKETERS
The
EFFORTLESS
LEAD FLOW
Action Plan
Your personalised, step-by-step roadmap for your specific business - to get reliable, quality leads (even if current activities have stopped performing, or you're unsure of your best options)
About me.
Hi, I'm Geoff Byfield.
I help business marketers get effortless lead flow using sophistication, not complication.
I do this using a Marketing Method I've developed - which combines making a human connection with ruthless efficiency.
Here's a little about my background and story.
Humans + Systems.
After a Degree in Science (IT & Psychology), I worked in various corporrate roles for 20 years, in Australia and the UK, optimising business processes.
This work gave me a grounding in systems that work well with humans - and I got to work and travel internationally.
But there was one thing missing for me - I was working for other people. I wanted to do my own thing.
This lead me to my next challnge - growing my own business.
Road Tested Marketing.
After renovating an investment property, inspired by the work - I trained up and certified, and started my own Landscaping and Design business.
It was a trial-by-fire in marketing and management, and I took it through the GFC (while others were shutting down) and I was able to buy a dream little property on business revenue alone.
I'd built a profitable business - but found I was still quite stressed, days very full, and this needed to change.
What happened next I did not expect..
The Simple Secret.
I worked with my first specialist - and learned what was happening underneath. I began simplifying every part of my business, and the results were profound. I made more, in less time, and enjoyed the work much more.
The change was so dramatic that I became inspired to help other business owners facing the same challenges. I setup shop as a business optimisation strategist and coach.
This work was even more rewarding than I'd hoped - I worked with dozens of business owners with their own unique dreams to systemise their marketing & operations, and seeing the change in the lives of owners and staff was fulfilling.
Focus on What Matters Most.
I was helping in every area of business - but over and over again, I found that generating consistent, effortless lead flow was where they needed the most help.
It was also the area that would make or break their business and often determine whether they could keep going and support their staff - or shut down altogether.
Simple Marketing Systems was born - and I now replicate the core systems and principles that had worked for me consistently in both previous businesses, to great success.
CONVERTING WEBSITES
AUTHENTIC PROMOTIONS
SUSTAINED RESULTS
CONVERTING WEBSITES
AUTHENTIC PROMOTIONS
SUSTAINED RESULTS
For Growth.
I'm here now to focus on a very specific outcome - to help business marketers get effortless lead flow.
Short term lead volume is simply not enough - the process needs to be consistent, reliable and sustainable.
Thanks for reading my story. Enjoy the site and feel free to reach out if you can use some support. Geoff :)
Kind Words From Clients 🙏
Before working with Geoff I couldn’t get started - lost in a flood of good ideas, paper & writing. I was so caught up in my own head, my inner critic stomping all over me. It was the focus on keeping it simple - rather than the ego push of what "I can do" that was the ‘aha’ moment for me. It was so liberating to get clarity on the structure to use, I’ve fallen in love with what I do all over again. "
Emily Rowe
Startup Founder, Good Grief Coach
Geoff makes it so I don't have to think about anything with lead generation - he just gets it done! His blend of setup, platform and media is unique - and they're quality leads. I also love the detailed reports with his interpretations & suggestions - it means I don't have to micro manage my team and can just approve or adjust within budget. Thanks Geoff!"
Mel Brennan
Business Owner, Friendly Finance Brokers
We hit all our lead targets quickly. We were dissatisfied with our last agency and felt trapped with them. Geoff's dedication to focus on the work, without dwelling on potential barriers (especially when working with the team) was incredibly valuable. Very detailed reports! I like the enjoyment he brings to his management also - his unique combination gets results."
Victoria Toldina
Marketing Manager, Esteem Clinic
Trusted supplier to:
FREE OFFER FOR BUSINESS MARKETERS
The EFFORTLESS LEAD FLOW Action Plan
We create a personalised, step-by-step roadmap for your specific business - to get reliable, quality leads (even if current activities have stopped performing, or you're unsure of your best options)